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Concrete brand talk in an ephemeral world

More Inspiring Retro Packaging

Atari Video Checkers Artwork

One of the great things about design is its ability to act as a window in time, for us to get a taste of what that era was like. If we’re old enough, those combinations of words and images conjure up powerful memories, associations and emotions. Great design does that.

And even if we weren’t around the first time, these designs give us some sense of what that world was like — the fashions, the typefaces of choice, trendy color palettes, the lingo and candor of the day. So, for your pleasure, I’d like to present more packaging examples of an era that has gone by, a decade of hi-fi cassettes, arcades, and the first generation of video games.

Atari 2600 packaging

Super Breakout and Dodge 'Em Packaging for Atari
Atari Remote Control Joystick Box Packaging

[Note: All these game box images were shot at Hexanine, and come from the nerdy collection of Tim.]

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11 Responses to “More Inspiring Retro Packaging”

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