After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more
Concrete brand talk in an ephemeral world

Musings: The Impressive Difference

Our short musings on design, branding, business and the human condition.

What’s the difference between trying hard to impress someone, and just being plain impressive?

The first allows a lack of confidence to push you into action, even if it’s unwise or hastily-planned. The second is just a state of being, allowing some internal strength, competence, or other compelling quality to shine. The harder you’re trying, the less impressive it will probably seem.

Feb 11 2013

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