Our short musings on design, branding, business and the human condition.
What’s the difference between trying hard to impress someone, and just being plain impressive?
The first allows a lack of confidence to push you into action, even if it’s unwise or hastily-planned. The second is just a state of being, allowing some internal strength, competence, or other compelling quality to shine. The harder you’re trying, the less impressive it will probably seem.