Our short musings on design, branding, business and the human condition.
“I often think that presentations are more difficult than the work itself. A presentation has to share just enough of the process so that someone who has not been a participant can understand the ‘inevitability’ of the solution, and that the solution is the culmination of a rigorous and systematic investigation of all reasonable possibilities. It’s surprising how hard that can be sometimes.”
-Saul Bass, from Saul Bass: A Life In Film And Design
(Hat tip from David Airey’s LogoDesignLove)
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