After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more
Concrete brand talk in an ephemeral world

Musings: Sexy Strategy

Our short musings on design, branding, business and the human condition.

Some people think strategy in design isn’t sexy, but that’s just wrong. You have to know how to see the beauty in purposeful design choices and methods. Great aesthetics without strategic underpinnings are like frosting on a meatloaf. Strategy isn’t sexy like the tipsy girl who flirts with you at the bar. Strategy is the sexy you bring home to meet your Mom.

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2 Responses to “Musings: Sexy Strategy”

  1. Love this, Tim! Short, sweet and to the point! Can I use it (attributed to you, of course!)?

    I totally agree that more people need to get this idea in their heads and experience the power of design strategy. Once they do, they’ll never work without it.

  2. Tim Lapetino says:

    Hey, Rochelle. Thanks!

    Obviously we’re on the same page with the value of strategy. It’s nice to know. Feel free to use as needed, and we’re looking forward to seeing what you’re working on as well. :)

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