Zeroside is the brainchild of Tim Lapetino and Jason Adam, partners of brand design firm Hexanine.
This is our place for conversation on the issues and curiosities of graphic design and branding.
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Our short musings on design, branding, business, and the human condition.
“Well-designed logos are the work of the designers. Successful logos imply the company’s use of the logo.”
-Per Mollerup, quoted in Steve Heller’s interview at The Atlantic.
Tagged:brand identity, branding, business advice, design, logo design, logos, musings, Per Mollerup
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