After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more
Concrete brand talk in an ephemeral world

Student Spotlight: Logo Redesigns

Chicago Portfolio Students - Brand Standards Manual

No matter how much Design and our industry changes, at Hexanine, we never feel far from our roots. It’s not hard to remember where we started — as young, hungry students. We like to stoke our creative fires and also remember those foundational days by working with the next generation of talent out there. Teaching is one avenue for that.

From time to time, we like to showcase the work of our students like those below. It’s the impressive output of Tim’s students from Chicago Portfolio School, as part of their strategic identity redesigns in Brand Standards class.

In no particular order:

Jennie Li has redesigned the HBO mark to better reflect the cable channel’s great film and event programming.

HBO logo redesign

Liz Cook has taken Pandora where no Internet radio brand has gone before, by focusing on its musical roots.

Pandora Logo Redesign

Jordan Johnson tackled a Nikon redesign by bringing the brand back to a technical place, with a lightwave and shutter style approach.

Nikon Logo Redesign

Carrie Richardson simplified and updated the Netflix logo by modernizing the typography and carrying across the important element of “pressing play.”

Netflix Logo Redesign

Lindsay Lewis sought to parallel JC Penney’s new brand direction, but instead came up with a clever, cute, and sophisticated hand-drawn type treatment that targets the young, hip, female demographics the company covets.

JC Penney Logo Redesign

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9 Responses to “Student Spotlight: Logo Redesigns”

  1. Danielle says:

    Grrat take on the JC Penny logo! Love it.

  2. Danielle says:

    Great take on the JC Penny Logo! Love it.

  3. Eddie says:

    I’m really digging that Nikon logo!

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