Hexanine partner Tim spent a little time talking to Chris Green of Freelance Unleashed, about the joys and challenges of building a design firm.
Here’s a snippet:
Be a designer because you love it. This profession is a little crowded with people who thought design was just cool, or who believed that this was a more practical path to an artist’s life. But Design with a capital D needs people who get jazzed about strategy and beauty combined.
Very few in our industry get into the design profession to run a business. For many creatives, business is the dirty word you have to use in order to keep doing the “fun” stuff — the creative and strategic acts of a design firm. But get far enough down the road, and you realize that managing a firm or business (whether you’re a designer, developer, marketer, or otherwise) is a great path to doing the kind of work you really love. Business stuff isn’t bad, and in fact, we’ve learned tons working closely with clients, managing teams, building relationships, and chasing down new projects. Along the way, we’ve found bits of hard-won wisdom that seem unrelated to design. But it’s crucial stuff — the kinds of knowledge that applies not only to design, but also to life in general. We have a lot of lessons to share (both good and bad), but here are a few worth repeating.