A Digital Generation Searching For Analog Experiences

Digital Generation looking for Analog Experiences

It’s not just the hipsters who are doing it. Analog seems to be making a comeback. LP sales are climbing, people are resurrecting Polaroid-style film, preserving wooden type, buying vintage furniture and old-style printing with a vengeance. These are all natural reactions to seismic changes in technology and the ways in which we interact with objects. We can understand these sometimes-oddball interests and activities if they’re viewed through the lens of history. For hundreds — nay, thousands of years, human beings have interacted with physical objects and spaces in a particular way, whether it was hoeing in a dusty Nebraskan field, or signing a paper contract. But then digital devices arrived on the scene, and voila! Things have changed.

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