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Zeroside

Concrete brand talk in an ephemeral world
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    Zeroside is the brainchild of Tim Lapetino and Jason Adam, partners of brand design firm Hexanine.

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Now viewing all posts tagged Criterion

Student Spotlight: Criterion and Barnes & Noble

At Hexanine, we believe it’s important to help nurture the next generation of designers, and that’s why we’re involved in mentorship and teaching. Also, we benefit from brushing up against the passion and growth of young designers, and find we get almost as much out of the experience as our students. To that end, we also like to occasionally showcase the standout work of our students here at our blog.

So, as part of Tim’s Brand Standards and Identity class at Chicago Portfolio School, here are identity redesign projects from two students, Diane Johns and Megan King.

Megan has redesigned the logo for the DVD/Blu-Ray publishers, Criterion. She’s done a great job customizing and streamlining an existing typeface for wordmark use, and subtly works in the traditional “widescreen” proportions as part of her mark.

Megan King Criterion Logo Redesign

And Diane has reimagined Barnes & Noble with her own redesign. This clever mark is cobbled together from typographic punctuation, with an approachable, offbeat style for 21st century reading.

Diane Johns Barnes and Noble Logo Redesign

Great work all the way around, ladies!

  • Posted by Tim Lapetino
  • Filed under Recommended, Student Spotlight

Sep 26 2011

Tagged:
barnes and noble, brand identity, brand standards, branding, chicago portfolio school, class, classroom, Criterion, diane johns, education, identity, logo, logo design, megan king, redesign, student spotlight, student work, students

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Student Spotlight: Criterion Redesign

At Hexanine, we believe it’s important to give back to the profession that has given us so much, whether it’s volunteering as part of AIGA, or teaching the next generation of designers. We are committed to engaging with future creative professionals, and are excited to showcase some of their work on our site.

Matt Criterion Logo Redesign

This time, we’re featuring the work of Matt Whiting, with his redesign of the Criterion identity. Matt attends Chicago Portfolio School, and one of Tim’s students in Brand Standards Manuals. His clever, conceptually-sharp Criterion logo and brand book demand a second look. Nice job, Matt.

Matt Criterion Manual

  • Posted by Tim Lapetino
  • Filed under Announcements, News, Student Spotlight

Oct 25 2010

Tagged:
AIGA, brand books, brand identity, brand manuals, chicago portfolio school, Criterion, design education, logo, logo redesign, Matt Whiting, redesign, Robocop, teaching

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