Our short musings on design, branding, business and the human condition.

It can be easy in business or life to discount the importance of emotions in favor of things that are more easily measured. But the difficult-to-quantify are sometimes the most valuable and crucial in the long run. Nothing inspiring or meaningful ever gets done without the application of genuine emotion. Emotions might be ethereal and ephemeral when compared to numbers on a spreadsheet, but they are the fuel rods that power passionate action.