Because fewer words are often more powerful, our musings are short thoughts on design, branding, business and the human condition.
Great work is hugely important, because it sets you apart, it gets results, maybe even wins awards. But how do you get there? If behind your successful outcomes lurks the wreckage of strained relationships, frustration, abused vendors, and shaking heads, is it worth it? You don’t want people describing your work with a caveat of “Yes, but…” People will remember the great work and results you do, but their most vivid memories will be how you treated people and went about your business — behind the curtain. That’s why it’s so crucial to reach your goals the right way.