Hexanine partner Jason Adam is featured in the latest print issue of HOW magazine, one of our favorite design publications. In the March International Design Awards Annual, he talked to our friend Terry Lee Stone about what makes design strategy compelling and crucial for all successful projects. Pick up a copy of the latest issue in print, or download it in the App Store.
Some designers seem to conveniently disappear when writing and copy are discussed, and I think this relates to our overall visual natures. Many designers think, relate, and communicate in images — it’s one of the skills that leads to great design and better designers. But while a picture is supposedly worth a thousand words, text isn’t going away anytime soon. So, it’s up to us, as designers, to wrangle the written word and to make the work we do even greater by engaging with the copy.
That’s a snippet from an article I wrote for HOW Magazine, about the fear that many designers and creative types have when it comes to writing. We find it’s a common issue among peers and others we rub elbows with, and I believe I’ve got some helpful thoughts to consider. Check it out and comment either here, or at HOW directly.
At Hexanine, we are passionate about design and communicating. So, mixing the two makes a lot of sense. We’ll be speaking at this year’s HOW Design Live and are continuing an ongoing discussion about issues around the work we do as designers. We talk at more length about this and other sundry in an interview “workshop” that has just been posted at HOW Design TV. Check the link for a short excerpt, and make sure you join us this summer in Boston!