As designers of brand identity and strategy, the first part of our work is an excavation into a brand, digging deep to understand what makes that organization great and unique. When we find these nuggets, it’s our job to polish, fashion, and rework them into visuals, strategy and ideas — a cohesive voice for each client. This is challenging and satisfying work that not all designers get to do, so it’s exciting for us to see other examples out in the world — manifestations, if you will, of the nuggets we all search for.

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