Our short musings on design, branding, business and the human condition.

History isn’t just words on a page, dates, or events of the past. History tells us where we’ve been, what we’ve done, and how we’ve gotten where we are. It provides context, connects us to the past, and weaves onward to the future. Show me a person who doesn’t care about history, whether it’s personal, societal, or organizational — and I’ll show you a person who doesn’t truly grasp the world. Those who seek to understand history are the ones who know the world, and long to find their place in it. History matters to us all.