Oct 11 2010

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The Group Typeface Experiment

Last week AIGA Los Angeles hosted The Group Typeface Experiment at TypeCon2010: Babel here in LA. During an unscripted hour of collaborative design, attendees were given the opportunity to create a typeface on the spot using nothing but square and triangle stickers.

I had the pleasure of concepting the event, and the honor of helping produce it, along with numerous other intrepid AIGA LA members including the incredi-awesome Heather Parlato, whose design blog is regular reading here at Hexanine.

We were pretty pleased with the results, revealed here in the video above, filmed and produced on-the-spot by our friends at i am 8-bit (we’re looking at you Taylor Ragsdale). Watch away!

Aug 26 2010

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Consumers as explorers, and the importance of brand discovery

As the recent Tropicana packaging redesign fiasco shows, our perceptions of the products we choose are often made up of much more than the items themselves. But where do these brand perceptions come from, and how are they made? If designers are brand anthropologists, as Erin recently touched on, then consumers should be considered explorers, traversing shelf and window in search of that perfect bottle of tea or pair of shoes. And as in person-to-person interaction, in the branding world, first impressions are everything.

Read on…

Jul 9 2010

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Helping &s for Haiti

Hexanine Ampersand featured in Font Aid IV: Coming Together

Last month we spread the word regarding Font Aid IV: Coming Together, a typeface consisting solely of ampersands. This week, SOTA officially released the font, and we’re proud to be able to say that we’re included.

More than 400 designers from 37 countries contributed to Coming Together, and we’re excited to be involved. We submitted two ampersands, both of which are included in the typeface, (one features the Haitian flag, another, just a plain flag).

Coming Together is an OpenType font and is being sold for $20 US. It’s available through Ascender Fonts, Veer, FontShop, and MyFonts. All proceeds from the sale of the typeface will go to Doctors Without Borders, to help with their relief efforts in Haiti.

Feb 17 2010

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Font Aid IV: Coming Together, a Collaborative Typeface benefiting Haiti

In today’s world, few stories have the legs to outlast the 24-hour news cycle. While a spokeswoman for the UN Office for the Coordination of Humanitarian Affairs called the recent Haitian earthquake the worst disaster the UN has ever confronted, two weeks later the headlines are once again dominated by health care reform and the rumored Apple tablet computer.

Because of this, we’d like to spread the word regarding The Society of Typographic Aficionados Font Aid IV: Coming Together, a Collaborative Typeface — a font consisting entirely of ampersands. Coming Together will be made available for sale through several type distributors, with all proceeds going to Doctors Without Borders. SOTA, a US-based non-profit, is acting as a non-partisan organizing body to help coordinate the effort and ensure all funds are distributed appropriately.

To participate: Submit a black and white “ampersand” as a vector image file, not a bitmap. Send it in EPS format to fontaid@typesociety.org by 01/29/10.

There’s still 3 days left, so fire up Illustrator and get to work.

Jan 26 2010

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Make a world, why don’t ya?

Ed Emberley's Drawing Book: Make a World

When I was a kid, my mom would chuck my sister and me into the car and take us to our local library. While she disappeared upstairs to seek out the new Dean Koontz thriller, we’d explore the children’s section — a giant labyrinth of shelves and racks stretching on into infinity. It took me years to learn the layout of that place, but by the time I had it down, my favorite spots were permanently committed to memory. Walk in, straight back, right, then left. End of the aisle, three shelves up from the bottom: The drawing books. Specifically, the Ed Emberley ones.

Read on…

Jan 8 2010

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Embrace your Compulsions

Compulsions Logo

Creator Bernie Su asked Hexanine to design the identity for his dark, atmospheric, web-based serial thriller, Compulsions, and we leapt at the chance to join the production team.

As the story unfolds, the dark, irresistible habits of three seemingly-normal individuals are revealed. Our logo design captures the pent-up drama of the series, with cracking and erosion of the type signifying the twisted pathology of the main characters.

The first two episodes of the series are available for viewing now, with subsequent episodes released daily through the end of this week. See the trailer below, and then visit dailymotion.com to check them out. (Warning: scenes are somewhat intense and possibly not safe for work.)

Dec 1 2009

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