A detailed case study of our work for Shevet Achim is now being featured at the design website Processed Identity.

Processed Identity is the brainchild of identity designer Steve Zelle, who envisions PI as a place to illustrate the many benefits of custom, strategic identity design for clients. He explained:

“Too often we get so caught up in ranting about how spec work, crowdsourcing, etc. may hurt us as designers that we forget to communicate the potential pitfalls for our clients and their businesses. We need to communicate that design is not just making pretty pictures, but rather a strategic process that can have a significant impact on the success of a business.”

PI looks to be full of promise, with information for clients, inspiration for identity designers, and a home for targeted design discussion.