Our short musings on design, branding, business and the human condition.

Most of us are awed by the marathon runners who push past their physical and mental limits (sometimes frighteningly so!) and move on to do something impressive. But it’s much harder (and less socially acceptable) to do that kind of scratching and clawing within an organization. Great brands, excellent products, impressive results — all of these things are done by people without excuses, individuals who have ignored the limits inside themselves, or those imposed by others. Why not bring a little of that limitless thinking to our everyday work?