After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more
Concrete brand talk in an ephemeral world

Skittles: Taste the Brand Book

Skittles Brand Book Cover

Brand books are awesome. As proof, we submit the Skittles brand book created by TBWA.

This strange and inspirational manifesto crystalizes the personality of a brand whose average consumer is “12–17 years old,” “wears large hats and other popular clothing,” and “fears long-limbed animals, such as giraffes.”

Sadly, TBWA recently lost the Skittles account, but not before producing some of the most memorable oddvertising the world has ever known.

More images after the jump.

Skittles Brand Book

Skittles Brand Book

Skittles Brand Book

Skittles Brand Book

So are they trolling us? Or is this genius at work.

What do you think?

You can leave a response, or trackback from your own site.

2 Responses to “Skittles: Taste the Brand Book”

  1. Anthony says:

    Hello Dear, Nice website. I’m very happy to read your articles .

  2. Jacinto Ano says:

    Nice post. I was checking constantly this weblog and I am inspired! Extremely useful information specifically the last phase :) I handle such information a lot. I used to be seeking this particular information for a very lengthy time. Thanks and good luck. |

Leave a Reply