Brand books are awesome. As proof, we submit the Skittles brand book created by TBWA.
This strange and inspirational manifesto crystalizes the personality of a brand whose average consumer is “12–17 years old,” “wears large hats and other popular clothing,” and “fears long-limbed animals, such as giraffes.”
Sadly, TBWA recently lost the Skittles account, but not before producing some of the most memorable oddvertising the world has ever known.
More images after the jump.