Our short musings on design, branding, business and the human condition.

Everyone likes to make progress, but what does that look like? Doing things as they pop up, and making quick, iterative changes can sometimes be more soul-satisfying and profitable than putting all the eggs into one basket of “overhaul.” Sometimes the team needs to take small steps forward, doing things that are simple to do, in the name of incremental, forward motion. Momentum and inertia are as true in business as they are in physics. So, point out the small victories and the tiny landmarks on your way to the major initiatives. Both are needed.