“Products are created in the factory. Brands are created in the mind.” - Walter Landon, founder, Landor Associates
Every organization worth its salt has a logo or visual identity that helps distinguish, identify, or describe its brand to audiences. And if you’ve visited the Internet at any point lately, you can see that everyone has opinions on logos. But when people say “I don’t like it!” or “That’s terrible,” what do they actually mean? There is a deeper question beneath such reflexive comments, though. Honestly, how do you evaluate a logo? How do you know if your company has the next Nike swoosh on its hands, or something much less awesome?
