Just released is Peleg Top’s powerful, pint-sized logo volume, Logolicious! With more than 1,000 inspiring logo examples within its pages, we’re proud to have five of our projects represented, including work for Geek Monthly, Prominic.NET, Park Community Church, Nerdcore, and our own Hexanine logo. Thanks to Collins Design for putting out another great design book.
We’ve drooled over the Los Logos series since it’s debut in 2002, so we’re thrilled to announce that the new Los Logos: Compass features five Hexanine pieces — our Compulsions, Nerdcore, Ocean Dawn, Park Community Church logos, as well as our type-treatment for last year’s Nerdcore calendar, “Horror”. This fifth book in the series sports a new look and editorial approach, but don’t be fooled; Berlin-based Gestalten still dishes out the same cutting-edge, international identity design we’ve come to expect.
Last week AIGA Los Angeles hosted The Group Typeface Experiment at TypeCon2010: Babel here in LA. During an unscripted hour of collaborative design, attendees were given the opportunity to create a typeface on the spot using nothing but square and triangle stickers.
I had the pleasure of concepting the event, and the honor of helping produce it, along with numerous other intrepid AIGA LA members including the incredi-awesome Heather Parlato, whose design blog is regular reading here at Hexanine.
We were pretty pleased with the results, revealed here in the video above, filmed and produced on-the-spot by our friends at i am 8-bit (we’re looking at you Taylor Ragsdale). Watch away!
As we’ve mentioned before, at Hexanine we’re big believers in passing on what we’ve learned. That’s why each one of us is involved somehow in teaching, mentoring, or instructing young designers.
Occasionally we use this space to showcase some of our students’ great work.
If you haven’t already found it, check out David Airey’s excellent blog on logos and identity design, Logo Design Love. This week, Tim is featured as a guest contributor with the article, “The Art of Interviewing Your Client”. Check it out, and show David and Tim your love by joining the discussion.
Here at Hexanine, we are passionate about helping raise up the next generation of designers and design thinkers. This is why, as a firm, we seek to pass along what we’ve learned by teaching, mentoring, and instructing.
We gain at least as much inspiration and encouragement from the work of our students as they receive from our instruction, so we’d like to pass it along by showcasing some of their impressive student projects. Periodically, we’ll highlight great work coming out of our classrooms on this blog.
Our copy of LogoLounge: Master Library, Volume 2: 3000 Animal and Mythology Logos has arrived! Ever a great source of inspiration, research, and insight, this new volume includes our work for Ocean Dawn, an upscale set of oceanfront luxury suites. Thanks to Rockport, Bill Gardner, Catharine Fishel, and the whole LogoLounge team for our inclusion, and for putting out such a great resource.
We’re covering a very familiar topic — the design process. We went back and forth answering each other’s questions, describing the process for our last project at Hexanine, a logo for BevReview. Think of it as the teaser before the big reveal of the final design. Brigid and I each took turns asking the other questions, and responding in turn. Read on to find out what our process was and what we learned along the way.
Can you explain the brief for this project?
Chris: BevReview is a beverage blog ran by Steve Tanner. His blog discusses everything from taste and nutrition facts, to the packaging of the drinks. All of the BevReview posts focus on non-alcoholic beverages. Brigid and I took on the task to create a logo that shows BevReview as a fun and credible resource in the beverage industry. The goal was to give BevReview a logo that will stay true to it’s brand.
Would you like to talk about what kind or research we did for the project?
Brigid: I researched the company, industry, and their competitors to find out who they are and their target audience. From our initial meeting with BevReview, I was handed the task of focusing on the concept of rating. So, I began by writing words that could be used to describe or symbolize rating, such as, checks, thumbs up and down, scale, arrows, ranking using bottles or caps, etc.
A Gap In Understanding
By now you’ve heard from many corners of the Internet about Gap’s failed rebranding effort, their response, and eventual recanting. Large corporate rebrandings, their challenges, and failures are nothing new. But the particular way in which Gap presented, backpedaled and reversed leaves our heads spinning. The drama has played out in the blogosphere, on Facebook and in the media. Hopefully Gap has learned something and closed what seems to be a (pardon the pun) gap in the understanding of their own brand.
Read on…