After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more

Hexanine

  • Work:

  • All
  • Identity
  • Print
  • Packaging
  • Web
  • About
  • Book
  • Blog

Zeroside

Concrete brand talk in an ephemeral world
  • Authors

    Zeroside is the brainchild of Tim Lapetino and Jason Adam, partners of brand design firm Hexanine.

    This is our place for conversation on the issues and curiosities of graphic design and branding.

  • Categories

    • Announcements
    • Brand Manifestations
    • Branding
    • Case Study
    • For Clients
    • Interview
    • Lies About Clients
    • Musings
    • New Work
    • News
    • Obsessions
    • Recommended
    • Special Offer
    • Student Spotlight
    • Tales from the Interns
    • This week's thoughts
    • Tool Tip
    • Uncategorized
  • Subscribe

    Receive our email digest.

  • Follow us


    Follow @hexanine
  • Recent Tweets

    • Identity Branding Stationery PSD Mockup http://t.co/Q23zslZgp3 Oct 19, 10:02 am from Twitter Web Client
    • Holy Yoko Ono! After 6 yrs, @Hexanine breaking up the band, w/ @lapetino & @JasonAdam moving on 2 new things. http://t.co/eijtPuP9eq Jan 8, 5:40 pm from Twitter Web Client
    • Vote & help our friends @twobitcircus win $100K @LA2050 grant 4 @STEAMCarnival, their fun learning project 4 kids: http://t.co/pEbp87b1sL Sep 10, 9:55 am from Hootsuite
  • Recommended

    • A List Apart
    • AIGA Chicago
    • AIGA Los Angeles
    • Authentic Boredom
    • Brand New
    • Debbie Millman
    • Design Observer
    • EPIC
    • FPO: For Print Only
    • ideasonideas
    • Igor: Naming Blog
    • Processed Identity
    • Quipsologies
    • Studio on Fire: Beast Pieces
    • Typophile
    • Zeldman
  • Tags

    AIGA AIGA Chicago AIGA LA art atari book design brand identity branding brands brand strategy business chicago portfolio school clients creativity design design business design education design thinking Golden Apple Foundation graphic design hexanine HOW how design HOW Design Live iam8bit identity identity design inspiration Jason Adam logo logo design logos Los Angeles musings package design plastic highway portfolio print print design printing publishing redesign strategy Tim Lapetino video games

Now viewing all posts tagged internet hate

OMG! The Internet Hates Your Logo!

OMG! The Internet Hates Your Logo!

We’re sure this has never happened to you, but sometimes brands misstep and the results aren’t pretty. Whether it’s because of bizarre weather patterns, changing stylistic trends, the rise of American Idol style voting, or slow news cycles, some logos just aren’t well-received. And to be fair, some logos are crappy, objectively. But assuming the work you and your team have launched isn’t a horror show, chances are that it’s decent, solid and professional. But that doesn’t mean everyone will like it. Sometimes the Internet brings the hate.

Read on…

  • Posted by Tim Lapetino
  • Filed under Case Study, For Clients, Musings, News, Obsessions

Jan 7 2011

Tagged:
Big10 logo, brand hate, brand identity, branding, gap logo, internet hate, logo design, logo hate, logos, starbucks logo, strategic branding

14 Comments

Zeroside is Powered by WordPress  |  Entries (RSS) and Comments (RSS)

©2025 Hexanine  |  Los Angeles 323-977-9195  |  Chicago 773-678-9951  |