The brand identity of your organization is at the heart of all communications with the outside world. It’s an identifier, a signature, a symbol loaded with meaning that flows from the brand itself, and most importantly, from people’s experiences with that brand. Crafting great brand identities is our main focus at Hexanine, and we believe it’s vastly important in business, culture, and the world around us.
However, in the arms race that is today’s business landscape, it can be tempting for those of us in branding and marketing to take shortcuts by looking to the latest in trends, “secret” strategies, or so-called silver bullets to make our brands stand out. It’s so easy to succumb to the latest brand bandwagons or popular approaches, but for good brands, this isn’t necessary. A simple storytelling approach will work powerfully. But what story to tell? How do you create these elusive brand narratives?