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Now viewing all posts tagged gap logo

OMG! The Internet Hates Your Logo!

OMG! The Internet Hates Your Logo!

We’re sure this has never happened to you, but sometimes brands misstep and the results aren’t pretty. Whether it’s because of bizarre weather patterns, changing stylistic trends, the rise of American Idol style voting, or slow news cycles, some logos just aren’t well-received. And to be fair, some logos are crappy, objectively. But assuming the work you and your team have launched isn’t a horror show, chances are that it’s decent, solid and professional. But that doesn’t mean everyone will like it. Sometimes the Internet brings the hate.

Read on…

  • Posted by Tim Lapetino
  • Filed under Case Study, For Clients, Musings, News, Obsessions

Jan 7 2011

Tagged:
Big10 logo, brand hate, brand identity, branding, gap logo, internet hate, logo design, logo hate, logos, starbucks logo, strategic branding

14 Comments

A Gap In Understanding

An Understanding Gap

By now you’ve heard from many corners of the Internet about Gap’s failed rebranding effort, their response, and eventual recanting. Large corporate rebrandings, their challenges, and failures are nothing new. But the particular way in which Gap presented, backpedaled and reversed leaves our heads spinning. The drama has played out in the blogosphere, on Facebook and in the media. Hopefully Gap has learned something and closed what seems to be a (pardon the pun) gap in the understanding of their own brand.

Read on…

  • Posted by Tim Lapetino
  • Filed under Case Study, Musings, News

Oct 13 2010

Tagged:
american apparel, brand strategy, branding, commentary, gap, gap logo, gap logo redesign, helvetica, logo design, strategic branding

26 Comments

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