By now you’ve heard from many corners of the Internet about Gap’s failed rebranding effort, their response, and eventual recanting. Large corporate rebrandings, their challenges, and failures are nothing new. But the particular way in which Gap presented, backpedaled and reversed leaves our heads spinning. The drama has played out in the blogosphere, on Facebook and in the media. Hopefully Gap has learned something and closed what seems to be a (pardon the pun) gap in the understanding of their own brand.

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