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Now viewing all posts tagged helvetica

A Gap In Understanding

An Understanding Gap

By now you’ve heard from many corners of the Internet about Gap’s failed rebranding effort, their response, and eventual recanting. Large corporate rebrandings, their challenges, and failures are nothing new. But the particular way in which Gap presented, backpedaled and reversed leaves our heads spinning. The drama has played out in the blogosphere, on Facebook and in the media. Hopefully Gap has learned something and closed what seems to be a (pardon the pun) gap in the understanding of their own brand.

Read on…

  • Posted by Tim Lapetino
  • Filed under Case Study, Musings, News

Oct 13 2010

Tagged:
american apparel, brand strategy, branding, commentary, gap, gap logo, gap logo redesign, helvetica, logo design, strategic branding

26 Comments

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