Tomorrow Is A Great Time For Design

Tomorrow is a great time for design

Ferris Bueller said it well:

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

It seems like every other day introduces a new platform, initiative, standard or way of working that forces us to question (if not completely rethink) what we do as designers and how we work.

The changes in our design landscape are ubiquitous and cut across disciplines and borders: gestural computing, social media, ePubs, mobile devices, outsourcing, cloud computing, 3D printing, design thinking – but it’s not going to help us to be afraid of these changes. In some small ways, our own moment seems to parallel the seismic shift in technology that began with the introduction of affordable desktop publishing in the mid-80s.
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Student Spotlight: Gore-Tex Redesign

Within Hexanine’s DNA is a commitment to involvement in the future of our profession, and part of that is working alongside talented design students. We enjoy featuring great student from the classes we teach, so here is some of the latest:

Gore-Tex logo redesign

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Does Crowdsourcing Work In Design?

Does Crowdsourcing Work In Design?

Whether you call it crowdsourcing, spec work, community-based design, or participatory creation, it’s fundamentally the same animal. Crowdsourcing is the act of oursourcing tasks (in our case, design) to a large group of people as part of an open call for solutions or deliverables. This might take the form of a contests, RFPs, or clients who want a “test drive” before committing to a creative firm.

In the design world, some examples are crowdsourced logos, tshirts, and a variety of other marketing and design initiatives. While the crowdsourcing concept has worked its way into the business practices of some organizations, the execution is still controversial. AIGA, the professional association for design, has taken a stand against it specifically and also contributes to the ongoing dialogue against its use. Heated comments and criticism always fly in this debate, but most of the questions boil down to one for practicing designers: Is this practice “the way of the future” or is it a deeply-flawed model of working in design and branding?

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First ARP Identity Work Online

Our logo design work for First ARP is now live on the Hexanine site. A website redesign is coming after the holidays as well.

Our Work In Brand Identity Essentials

Hexanine work in Brand Identity Essentials

It’s always nice to feel “essential”. That’s exactly how we feel after being included in the recently-released design volume, Brand Identity Essentials. This excellent book by Rockport Publishers showcases our work with Nerdcore and highlights the principles that make up successful identity programs. It’s definitely worth the read.

10 Ways To Fail Better

How To Fail

“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard … is what makes it great.” -Tom Hanks, in A League Of Their Own

Here’s one of the reasons why I love baseball: Even the very best players, the absolute pinnacle guys — Mickey Mantle, Tony Gwynn, Ryne Sandberg, they all failed basically 70% of the time. Hitting .300 for a career pretty much gives you enshrinement into the Baseball Hall of Fame, but that works out to only getting a hit about 1/3 of the time. That’s a 70% failure rate. These players are the cream of the crop, but they have to learn to live with failure. They breathe it. It follows them around, sleeps in their beds. A 70% failure rate is pretty high, but these guys endure it and push through to levels of greatness, even though failure dogs them at every turn.

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