Our logo design work for First ARP is now live on the Hexanine site. A website redesign is coming after the holidays as well.
It’s always nice to feel “essential”. That’s exactly how we feel after being included in the recently-released design volume, Brand Identity Essentials. This excellent book by Rockport Publishers showcases our work with Nerdcore and highlights the principles that make up successful identity programs. It’s definitely worth the read.
“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard … is what makes it great.” -Tom Hanks, in A League Of Their Own
Here’s one of the reasons why I love baseball: Even the very best players, the absolute pinnacle guys — Mickey Mantle, Tony Gwynn, Ryne Sandberg, they all failed basically 70% of the time. Hitting .300 for a career pretty much gives you enshrinement into the Baseball Hall of Fame, but that works out to only getting a hit about 1/3 of the time. That’s a 70% failure rate. These players are the cream of the crop, but they have to learn to live with failure. They breathe it. It follows them around, sleeps in their beds. A 70% failure rate is pretty high, but these guys endure it and push through to levels of greatness, even though failure dogs them at every turn.
We’ve drooled over the Los Logos series since it’s debut in 2002, so we’re thrilled to announce that the new Los Logos: Compass features five Hexanine pieces — our Compulsions, Nerdcore, Ocean Dawn, Park Community Church logos, as well as our type-treatment for last year’s Nerdcore calendar, “Horror”. This fifth book in the series sports a new look and editorial approach, but don’t be fooled; Berlin-based Gestalten still dishes out the same cutting-edge, international identity design we’ve come to expect.
If you haven’t already found it, check out David Airey’s excellent blog on logos and identity design, Logo Design Love. This week, Tim is featured as a guest contributor with the article, “The Art of Interviewing Your Client”. Check it out, and show David and Tim your love by joining the discussion.