We’ve just added some work to our portfolio — the redesigned identity of our client and partners, iam8bit. Take a look at the link for more details.
Our Squirt Package Design Review at BevReview
Recently Dr. Pepper Snapple Group redesigned one of its flagship products, Squirt soda. We teamed up with client and collaborators at BevReview to bring you an analysis of the new package design.
Here’s an excerpt:
There are so many factors that influence the success of a beverage brand that have nothing to do with the actual flavor or taste of the drink. In some sense, the way a drink tastes is last in a long chain of events leading up to purchase and guzzling. Every step that leads up to the actual drink pouring down your throat is what brand designers call a “moment of brand engagement,” a singular opportunity for beverage makers to connect with you, the prospective audience/purchaser.
Check out the rest of the article at BevReview, and let them (and us) know what you think.
Tomorrow Is A Great Time For Design
Ferris Bueller said it well:
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
It seems like every other day introduces a new platform, initiative, standard or way of working that forces us to question (if not completely rethink) what we do as designers and how we work.
The changes in our design landscape are ubiquitous and cut across disciplines and borders: gestural computing, social media, ePubs, mobile devices, outsourcing, cloud computing, 3D printing, design thinking – but it’s not going to help us to be afraid of these changes. In some small ways, our own moment seems to parallel the seismic shift in technology that began with the introduction of affordable desktop publishing in the mid-80s.
Read on…
New iam8bit Print Work Added
We’ve just added our poster series project for iam8bit to the Hexanine portfolio. Follow the link for more iconographic video game fun.
Student Spotlight: Gore-Tex Redesign
Within Hexanine’s DNA is a commitment to involvement in the future of our profession, and part of that is working alongside talented design students. We enjoy featuring great student from the classes we teach, so here is some of the latest:
Our Work In Big Book of Packaging
When they say it’s big, they’re not kidding! We just received our copy of Harper Design’s Big Book of Packaging and it’s chock full of great package designs. We’re happy to be in such good company, as we have several entries in the volume as well, including work for Jim Beam, The Art of Spice, Omaha Steaks, and a few others. The solid design of the book keeps all the inspiring work front and center. Highly recommended!
The Future Is Fluid: Inside Dynamic Logos
During the research phase of a recent identity project, we spent some time revisiting numerous examples of what we like to call “fluid identities” — logo systems that use multiple iterations of a mark (or series of marks) to communicate a particular aspect of a brand. These might take the form of a logo that changes with each viewing, or a singular mark that gets impregnated with different imagery, depending on the context. At one point, these types of projects were few and far between, but now these isolated examples have grown into a full-blown trend. The days of the static logo are certainly not extinct, but this persistent way of thinking about malleable identities seems like a portend of things to come.
New Prominic.NET Print Work Added
We’ve just added our latest print piece for Prominic.NET to the Hexanine portfolio. Check the link to read more about the work and Prominic, one of our oldest clients.
Our Game Developers Conference posters revealed
We collaborated with marketing partners iam8bit to create and design a set of four commemorative posters that will serve as giveaway items for each of the attendees of the 25th annual Game Developers Conference. The limited-edition posters are jam-packed with classic and modern video games references, a kind of scavenger-hunt that tromps through 40 years of video game history. More info on the posters and conference can be found here.
Damn Good Call For Entries Deadline Extended to Feb 28
We’ve received lots of great work from the call for entries for our upcoming book, Damn Good: Top Designers Discuss Their All-Time Favorite Projects. But we’re not finished yet! We want to give you one last chance to enter your work in identity, print, web, packaging, illustration and axed projects, so we’re extending the deadline. The final, drop-dead date for submitting your work at our partner site is February 28th, 2011. So, if you’ve missed the initial entry window, now’s the time to get your work in. More details about entry and the book itself can be found in our earlier blog post. Damn Good will be released by HOW Design Books this coming November.