After six amazing years, the founders of Hexanine have moved on to other independent design work and creative endeavors. Read more
Concrete brand talk in an ephemeral world

Musings: Great Thoughts From Greater Designers

Our short musings on design, branding, business and the human condition.

These incredible designers and thinkers said it well:

“The discipline of asking bigger questions can lead to profound changes for brands.” -Marty Neumeier

“You design for durability, for function, for usefulness, for rightness, for beauty…” -Paul Rand

“Navigating through the political process — building trust — building relationships — it’s everything.” -Paula Scher

“Marketing without design is lifeless, and design without marketing is mute.” -Von Glitschka

Mining Your Brand For Stories

Hexanine: Mining Your Brand For Stories

The brand identity of your organization is at the heart of all communications with the outside world. It’s an identifier, a signature, a symbol loaded with meaning that flows from the brand itself, and most importantly, from people’s experiences with that brand. Crafting great brand identities is our main focus at Hexanine, and we believe it’s vastly important in business, culture, and the world around us.

However, in the arms race that is today’s business landscape, it can be tempting for those of us in branding and marketing to take shortcuts by looking to the latest in trends, “secret” strategies, or so-called silver bullets to make our brands stand out. It’s so easy to succumb to the latest brand bandwagons or popular approaches, but for good brands, this isn’t necessary. A simple storytelling approach will work powerfully. But what story to tell? How do you create these elusive brand narratives?

Read on…

Musings: Having “New Fatigue”

Our short musings on design, branding, business and the human condition.

Sometimes it gets exhausting having to stay current with all that is the latest-greatest, emerging, or cutting edge. “New” sells gadgets, delivers clicks, and attracts notice, but it also gets tiring. Whether it’s new software, new devices, new ways to store old clothes, or fresh ways to dice up cucumbers, it can be a bit much. On some days I have what I call “new fatigue.”

The flow and rate of info creation in our culture is immense, and it’s tough to keep up with everything. We might have a professional responsibility to stay abreast of all the changes in our industries and the world around us, but it doesn’t have to be a hamster wheel we can’t escape. It’s healthy to recognize that you don’t have to have the latest, greatest thing, upgrade to the newest versions of apps, or live on the bleeding edge 24/7. It might be more important to live a balanced life, not chasing after each new thing, because new ≠ better at all times. It’s possible to spend too much time searching for new ways to work and live. And that’s significant, because if we get lost in tomorrow, this present moment pays the price.

A Colorful Night of Paper With Gruppo Cordenons

Gruppo Cordenons Color In Chicago event

We had an amazing time at the “Color In Chicago” party hosted by our clients and friends at Gruppo Cordenons, and it’s not just because we designed the invitations and materials for the event. It was a great night filled with premium paper, good friends, and paper dresses, at the beautiful Trump International Hotel and Tower in Chicago. You can get a glimpse of the festivities thanks to amazing photographer Steven E. Gross, and even purchase mementos – the next-best thing to owning a paper dress!  All photos courtesy and © Steven E. Gross & Associates.

New work: Gruppo Cordenons and Golden Apple

New work: Gruppo Cordenons and Golden Apple Foundation

We’re continuing to post new work, so here are more of the projects we’re bringing out from behind the curtain. These are event and invitation design work for fine paper maker Gruppo Cordenons, as well as a direct mail campaign for local Chicago nonprofit, Golden Apple Foundation. Click for more details on the fruits of these great client partnerships.

Musings: Confidence vs. Arrogance

Our short musings on design, branding, business and the human condition.

After buying a new iPhone 4S this week, I’ve been reflecting on the chief person who helped create such a wonderful device. Steve Jobs. And that led me to consider one of his central tenets, that things in life, creativity, and business were either “insanely great” or “total shit,” and you can guess which side his opinions and ideas fell on. That is arrogance, not confidence.

There is a difference between the two. Arrogance is binary. It demands My Way. I’m right and you’re wrong. My idea is awesome and yours is utter crap. Confidence, on the other hand, shows trust in your own abilities and intelligence, especially if you’re right. But it also allows for the fact that there are other views, other options, and myriad possibilities beyond your own to consider. We would all be wise to suss out the difference.

New work: YMCA and pipopipo

new projects: YMCA and pipopipo

It’s been busy around here, and we’re finally about to slow down a moment to talk about some of the work that has kept us so engrossed.

We’ve posted some new projects in our portfolio, including some fun, family-centered work for YMCA of the USA, as well as the interactive brand presence for new children’s apparel maker pipopipo. Check out the linked project descriptions and drop us a line if you’d like to discuss how we might partner with your organization for similarly awesome results.

Musings: Eames on Art

Our short musings on design, branding, business and the human condition.

“Art resides in the quality of doing; process is not magic.” – Charles Eames

Unpacking the 5 Types of Creativity

Unpacking The 5 Types of Creativity

Innovation. Inspiration. Creativity. We toss those words around daily. Are they just fancy ways to say “I’ve had an idea?” Those of us who are marketers, designers, and artists are often labeled as creative. But what do people mean by that? There’s a widely-held (and poorly-articulated) image of the stereotypical creative person floating about in our culture. Is it Steve Jobs? Albert Einstein? Thomas Kinkade? Are creative people different than that? Can we better quantify and understand creativity?

Read on…