Remembering the Mold-A-Rama

Mold-A-Rama

If you were a kid in the Midwest and ever visited a zoo or museum, you probably ran into one of these machines. They were — and still are — pure magic. Even if you didn’t recall the name Mold-A-Rama, you might remember the smell and feel of warm, air-molded polyethylene in your hands.

For those who’ve never seen one of these machines in-person, they basically work like this: You insert money (today it’s $2.00) and hear the machine spring to life with a loud hum. Hydraulic arms come together in the middle behind the transparent bubble, where plastic enters the chamber as forced air pushes it into the existing mold. Roughly 45 seconds later, the mold halves pull apart, and another arm pushes the newly-molded piece off the chamber surface and into the opening compartment, where you can retrieve your still-warm plastic toy. See it in action here.

Read on…

Musings: Emotions As Fuel

Our short musings on design, branding, business and the human condition.

It can be easy in business or life to discount the importance of emotions in favor of things that are more easily measured. But the difficult-to-quantify are sometimes the most valuable and crucial in the long run. Nothing inspiring or meaningful ever gets done without the application of genuine emotion. Emotions might be ethereal and ephemeral when compared to numbers on a spreadsheet, but they are the fuel rods that power passionate action.

Sep 18 2012

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Writing For HOW: Writing and Designers

Writing for HOW article

Some designers seem to conveniently disappear when writing and copy are discussed, and I think this relates to our overall visual natures. Many designers think, relate, and communicate in images — it’s one of the skills that leads to great design and better designers. But while a picture is supposedly worth a thousand words, text isn’t going away anytime soon. So, it’s up to us, as designers, to wrangle the written word and to make the work we do even greater by engaging with the copy.

That’s a snippet from an article I wrote for HOW Magazine, about the fear that many designers and creative types have when it comes to writing. We find it’s a common issue among peers and others we rub elbows with, and I believe I’ve got some helpful thoughts to consider. Check it out and comment either here, or at HOW directly.

 

Musings: Weave Passion Into Business

Our short musings on design, branding, business and the human condition.

Sure, we all have to eat and pay the mortgage. But it’s easy to become a creative mercenary if you’re merely chasing lucrative markets or the next profitable, exploitable space. The wise and happy path:

Either figure out how to get deeply excited about the work you’re doing, or find a way to integrate your already-existing passions into your business. The world doesn’t need more creative hired guns; it needs more people who truly believe in what they do.

The Branding Sweet Spot

Hexanine: The Branding Sweet Spot
Trying to stake out intellectual and emotional territory for an organization’s brand is a challenging proposition — so many viewpoints, stakeholders, and ideas to juggle and consider. You have the business and marketing goals of the organization, the reality on the ground, and the thoughts and emotions of the brand’s audiences. Marty Neumeier said in “The Brand Gap” that a brand is “what they say it is,” — that what the world thinks about your brand is incredibly powerful and often definitive.

I think he’s right on, but there’s more to the story. Read on…

Logo Work Included in LogoLounge 7

Hexanine logos in LogoLounge 7

We’ve grown up as designers with the LogoLounge book series. It’s great to see the beautifully-redesigned, newest volume. Also awesome to see that we’re part of it, with work from projects like BevReview and Plastic Highway. Our work was chosen from 34,000 selections, which is an honor.

Musings: Great Thoughts From Greater Designers

Our short musings on design, branding, business and the human condition.

These incredible designers and thinkers said it well:

“The discipline of asking bigger questions can lead to profound changes for brands.” -Marty Neumeier

“You design for durability, for function, for usefulness, for rightness, for beauty…” -Paul Rand

“Navigating through the political process — building trust — building relationships — it’s everything.” -Paula Scher

“Marketing without design is lifeless, and design without marketing is mute.” -Von Glitschka

Mining Your Brand For Stories

Hexanine: Mining Your Brand For Stories

The brand identity of your organization is at the heart of all communications with the outside world. It’s an identifier, a signature, a symbol loaded with meaning that flows from the brand itself, and most importantly, from people’s experiences with that brand. Crafting great brand identities is our main focus at Hexanine, and we believe it’s vastly important in business, culture, and the world around us.

However, in the arms race that is today’s business landscape, it can be tempting for those of us in branding and marketing to take shortcuts by looking to the latest in trends, “secret” strategies, or so-called silver bullets to make our brands stand out. It’s so easy to succumb to the latest brand bandwagons or popular approaches, but for good brands, this isn’t necessary. A simple storytelling approach will work powerfully. But what story to tell? How do you create these elusive brand narratives?

Read on…

Musings: Having “New Fatigue”

Our short musings on design, branding, business and the human condition.

Sometimes it gets exhausting having to stay current with all that is the latest-greatest, emerging, or cutting edge. “New” sells gadgets, delivers clicks, and attracts notice, but it also gets tiring. Whether it’s new software, new devices, new ways to store old clothes, or fresh ways to dice up cucumbers, it can be a bit much. On some days I have what I call “new fatigue.”

The flow and rate of info creation in our culture is immense, and it’s tough to keep up with everything. We might have a professional responsibility to stay abreast of all the changes in our industries and the world around us, but it doesn’t have to be a hamster wheel we can’t escape. It’s healthy to recognize that you don’t have to have the latest, greatest thing, upgrade to the newest versions of apps, or live on the bleeding edge 24/7. It might be more important to live a balanced life, not chasing after each new thing, because new ≠ better at all times. It’s possible to spend too much time searching for new ways to work and live. And that’s significant, because if we get lost in tomorrow, this present moment pays the price.