During the research phase of a recent identity project, we spent some time revisiting numerous examples of what we like to call “fluid identities” — logo systems that use multiple iterations of a mark (or series of marks) to communicate a particular aspect of a brand. These might take the form of a logo that changes with each viewing, or a singular mark that gets impregnated with different imagery, depending on the context. At one point, these types of projects were few and far between, but now these isolated examples have grown into a full-blown trend. The days of the static logo are certainly not extinct, but this persistent way of thinking about malleable identities seems like a portend of things to come.
OMG! The Internet Hates Your Logo!
We’re sure this has never happened to you, but sometimes brands misstep and the results aren’t pretty. Whether it’s because of bizarre weather patterns, changing stylistic trends, the rise of American Idol style voting, or slow news cycles, some logos just aren’t well-received. And to be fair, some logos are crappy, objectively. But assuming the work you and your team have launched isn’t a horror show, chances are that it’s decent, solid and professional. But that doesn’t mean everyone will like it. Sometimes the Internet brings the hate.
10 Snowflake-Inspired Logos
We’re squarely into 2011, and as we contemplate the year gone by, we thought it’d be appropriate to share some inspiration based on the weather. So, here’s a post to keep you warm at night as winter marches on: 10 great snowflake-inspired logos.
Squaw Valley 1960 Winter Olympics
Student Spotlight: Criterion Redesign
At Hexanine, we believe it’s important to give back to the profession that has given us so much, whether it’s volunteering as part of AIGA, or teaching the next generation of designers. We are committed to engaging with future creative professionals, and are excited to showcase some of their work on our site.
This time, we’re featuring the work of Matt Whiting, with his redesign of the Criterion identity. Matt attends Chicago Portfolio School, and one of Tim’s students in Brand Standards Manuals. His clever, conceptually-sharp Criterion logo and brand book demand a second look. Nice job, Matt.