“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard … is what makes it great.” -Tom Hanks, in A League Of Their Own
Here’s one of the reasons why I love baseball: Even the very best players, the absolute pinnacle guys — Mickey Mantle, Tony Gwynn, Ryne Sandberg, they all failed basically 70% of the time. Hitting .300 for a career pretty much gives you enshrinement into the Baseball Hall of Fame, but that works out to only getting a hit about 1/3 of the time. That’s a 70% failure rate. These players are the cream of the crop, but they have to learn to live with failure. They breathe it. It follows them around, sleeps in their beds. A 70% failure rate is pretty high, but these guys endure it and push through to levels of greatness, even though failure dogs them at every turn.
A Gap In Understanding
By now you’ve heard from many corners of the Internet about Gap’s failed rebranding effort, their response, and eventual recanting. Large corporate rebrandings, their challenges, and failures are nothing new. But the particular way in which Gap presented, backpedaled and reversed leaves our heads spinning. The drama has played out in the blogosphere, on Facebook and in the media. Hopefully Gap has learned something and closed what seems to be a (pardon the pun) gap in the understanding of their own brand.
Read on…